Concept, Market Position, and Target Customer
Exciting Windows! Concept
Exciting Windows! is America's only nationally advertised Full Service window fashions professionals who come to the customer's home with all window products - blinds, draperies, shadings, and shutters, and exciting ideas to make your room more beautiful...plus an Unbeatable 4-Way Guarantee, and recommended by Michael Payne, celebrity designer of HGTV.
The result is easy and convenient service for homeowners. They save time, save money, and receive the guaranteed best value in window fashions for their home.
Exciting Windows! Market Position
Exciting Windows! market position is to provide exceptional skill and service that other independents and chain stores cannot equal. It begins with our basic "21 Points" philosophy www.ExcitingWindows.com/21points and outstanding consultants that are experienced, trained, and certified to bring customers great ideas, not just great products. Consultants receive upwards of 100 hours of window coverings education annually - more than any national network in the industry.
Exciting Windows! Target customer
Our target customer is the upper 25% income homeowners, less the top 4% that may prefer full service interior designers. With income of $75,000 to $150,000, this is the most desirable segment in the window fashions marketplace. Yet, there is actually has less competition than any other segment. Why? Because it takes more training and skill to work with this customer. They want professionals who give them great ideas as well as great products.